Successful website projects begin with content and customer goals. Before design starts, collect the information that explains what visitors need to understand and what action you want them to take.
Define the primary conversion
Decide whether the website should generate quote requests, calls, purchases, bookings, applications or another measurable action.
Map the essential pages
Most business websites need a focused set of pages covering the company, services, proof, FAQs and contact paths. More pages are useful only when they serve a clear user need.
Prepare real content and proof
Collect service details, team information, project examples, customer feedback, photography and policies. Real material produces a more credible website than generic filler.